LEGO: Dalle Origini ad Oggi - DarSaGiocattoli

LEGO: From the Origins to Today

Introduction

LEGO is a world-renowned Danish toy brand. Let's explore its history from its humble beginnings to the present day.

The Origins

The history of LEGO begins in 1932, when founder Ole Kirk Christiansen began producing wooden toys in his workshop in Billund, Denmark.
The company initially produced wooden toys, but in 1949 it introduced the first plastic bricks that would become the famous LEGO brand.

The Invention of LEGO Bricks

In 1958, the first LEGO bricks in their modern form were patented. These bricks proved to be an incredible success thanks to their versatility and the ability to be combined in infinite ways.
In the 1950s and 1960s, LEGO steadily expanded its product range and introduced the first themed sets, such as space sets and city sets. In the 1970s and 1980s, LEGO continued to innovate with the introduction of new characters and special characters, such as pirates and knights.
In the 90s, LEGO began collaborating with major franchises like Star Wars and Harry Potter , creating sets based on these popular films and books. In the 2000s, LEGO saw explosive growth with the introduction of LEGO Technic and LEGO Mindstorms sets, which offered greater complexity and building possibilities.

Growth and Innovation

Over the years, LEGO has continued to grow and innovate. Various themed lines such as LEGO City , LEGO Star War and LEGO Technic have been introduced, winning over millions of fans of all ages.
Over the years, LEGO has continued to innovate and create new product lines, such as LEGO Friends for girls and LEGO Architecture for architecture enthusiasts. The company has also been committed to promoting creativity and education through programs like LEGO Ideas , which allows fans to submit and vote on new set ideas.

LEGO Today

Today, LEGO has become one of the world's most recognized toy brands, with a wide range of products ranging from classic bricks to themed sets based on popular films, TV series, and video games. The company continues to inspire the creativity and imagination of millions of children and adults around the world.
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